Blog

on NOV 7 2019, 11:00 A.M
  • SUCCESS STORY

Neon Poodle was founded when Sammy Gibson wanted a customized, child-friendly neon sign for her daughter’s bedroom. After failing to find something suitable, Sammy scratched her entrepreneurial itch and decided to create her own neon signs that were:Beautiful and simple to customizeSafe to be used in children’s roomsThe result was Neon Poodle. And in just three years, Neon Poodle became Australia’s #1 eCommerce store for neon signs. But with the Australian market reaching a saturation point, the biggest challenge for Sammy and her co-founder (and husband), Jason, became how to continue their growth. They decided to go international, expanding their store into Europe and...

on OCT 24 2019, 10:00 A.M
  • SUCCESS STORY

Darryl McIvor is passionate about travel and his mission upon starting Traveller Collective was to create something for people who love to travel and want to do something about the countless inequalities across the globe. What McIvor created was a set of engraved rings for every country in the world. Travellers can collect these rings on a clip or necklace, and every purchase helps to fund a charitable project. Over 10,000 travelers from more than 100 countries have bought rings from the Traveller Collective, and a huge part of this success is down to user-generated content.The brand’s hashtag, #ontheroadwithtc, has been used...

on OCT 17 2019, 9:00 A.M
  • SUCCESS STORY

Beer Cartel is an eCommerce company founded in 2009, and they stock the largest range of craft beers in Australia, with over 1,100 beers on offer. In 2017, Beer Cartel founder Richard Kelsey wanted to grow his business and gave the company four specific challenges: To create publicity for Beer Cartel To be seen as a thought leader in the craft beer space To increase Beer Cartel’s mailing list To drive an increase in salesTo tackle these challenges Beer Cartel turned to content marketing. Instead of copying and pasting the same types of content as every other business out there, Beer Cartel created something unique: the...

on OCT 12 2019, 9:00 A.M
  • SUCCESS STORY

Eric Bandholz has an incredible beard. And his passion for facial hair has taken him, and his company, Beardbrand, on an unbelievable journey since the business was founded in 2012.From humble beginnings as a YouTube channel and blog, Beardbrand has grown into a hugely successful eCommerce business making thousands of dollars in sales every single day.As Eric created content about beard care, male grooming, and beard culture, he quickly realized the beard community had plenty of unmet grooming product needs.So as all great entrepreneurs do, he set out to plug this gap in the market and Beardbrand was born. They...

on OCT 22 2019, 8:30 A.M
  • B2B

To πρόβλημα με τις περισσότερες B2B εταιρείες είναι ότι έχουν απαρχαιωμένα websites. Αυτό σημαίνει ότι οι δυνατότητές τους περιορίζονται στις κλασικές μεθόδους marketing οι οποίες πλέον δεν έχουν αποτέλεσμα. Αντίθετα, ένα inbound website για B2B μπορεί να προσεγγίσει τους ιδανικούς πελάτες εκεί που βρίσκονται, δηλαδή online.Ο κλάδος των Β2Β εταιρειών είναι αδιαμφισβήτητα πιο παραδοσιακός στον τομέα του marketing από τους υπόλοιπους τομείς δραστηριοποίησης. Δυστυχώς, οι υπεύθυνοι των τμημάτων marketing και πωλήσεων σε αυτόν τον κλάδο δεν έχουν αντιληφθεί τις ευκαιρίες που υπάρχουν online αξιοποιώντας στρατηγικές, όπως το inbound marketing και οι οποίες απευθύνονται στους σύγχρονους πελάτες B2B.Μάλιστα, μια από τις...

on OCT 18 2019, 10:30 A.M
  • B2B

It is a different business world out there. Just a few decades ago, eBay’s online bidding platform was the biggest thing about online eCommerce and Amazon was still just a glorified online bookstore. How things have changed since then.Amazon is now one of the biggest – if not the biggest – online retail stores, not only in the US but the entire globe. Because of the success of these online retail companies, businesses of all sizes have adopted the practice. You have big companies like Apple leveraging their online presence through iTunes. Even American retail giant Wal-Mart has taken a...

on OCT 14 2019, 9:30 A.M
  • B2B

Our personal shopping experiences have shaped our expectations for B2B buying experiences. Consumers have grown used to seamless, Amazon-like shopping experiences in their personal lives. According to a 2018 Forrester survey, B2B buyer appetite for digital ordering tools is increasing. More than 70% of B2B buyers find buying from a website more convenient than buying from a sales representative.Heightened expectations for powerful digital experiences are causing some manufacturers and distributors to panic. Most of them are realizing that in order to survive, they have to create a more robust digital commerce offering.Though B2B buyers’ expectations have been impacted by the...

on  OCT 12 2019, 16:45 P.M
  • B2B

How B2B companies do business is changing. Just a few years ago, wholesalers and distributors saw eCommerce as an afterthought. It wasn’t critical to their strategy for long-term growth and success.B2B companies today though are thinking of eCommerce differently. Online selling has become a way to grow revenue and drive new customer acquisitions. It’s a way to differentiate from the competition.As B2B shifts from outbound sales to online inbound strategies, let’s consider 10 of the top advantages of B2B eCommerce. Whether you’re just starting off, already selling, or still considering online B2B selling, you’ll want to see all these advantages.1....

on NOV 15 2019, 14:30 P.M
  • ECONOMY
  • BUSINESS
  • E-COMMERCE

Ποια είναι τα οφέλη, τα κέρδη και τα συγκριτικά πλεονεκτήματα για μία μικρομεσαία επιχείρηση που έχει ισχυρή παρουσία στο διαδίκτυο.Μεγάλα οφέλη και ισχυρά πλεονεκτήματα προσφέρει στις μικρομεσαίες επιχειρήσεις η παρουσία τους στο διαδίκτυο, μέσω επιχειρηματικών ιστοσελίδων.Τα σημαντικότερα από αυτά είναι τα εξής:Μικρομεσαίες επιχειρήσεις που έχουν ισχυρή παρουσία στο διαδίκτυο αναπτύσσονται τουλάχιστον δύο φορές πιο γρήγορα από εκείνες με μικρή ή καθόλου διαδικτυακή παρουσία (Internet Matters, McKinsey & Company, 2011)Μικρομεσαίες επιχειρήσεις που έχουν ισχυρή παρουσία στο διαδίκτυο αναπτύσσονται τουλάχιστον  δύο φορές πιο γρήγορα από εκείνες με μικρή ή καθόλου διαδικτυακή  παρουσία – και διπλασιάζουν τις θέσεις εργασίας (A Report On Growing...

on NOV 10 2019, 14:00 P.M
  • MARKETING
  • DIGITAL MARKETING

Παράλληλα, κάθε επιχείρηση ανεξαρτήτου μεγέθους μπορεί να εισέλθει στη παγκόσμια αγορά του internet που περιλαμβάνει εκατομμύρια καταναλωτές. Στο περιβάλλον του e-marketing υπάρχει η σημαντική δυνατότητα μετρήσεων της αποτελεσματικότητας και διεξαγωγής ερευνών μέσα από τις οποίες διαπιστώνεται ο βαθμός ικανοποίησης των καταναλωτών σε σχέση με τα προϊόντα που παρέχει.Ένα ακόμα σημαντικό πλεονέκτημα του Internet Marketing είναι η αναβάθμιση του σέρβις στον πελάτη και η μείωση του κόστους υποστήριξης αλλά και η 24ωρη online εξυπηρέτηση. Επίσης, δίνεται η δυνατότητα εφαρμογής του customer relationship marketing (CRM) όπου βασικός στόχος είναι η αύξηση της αφοσίωσης του πελάτη και η αναβάθμιση της επικοινωνίας μεταξύ επιχείρησης...

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