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HOW TRAVELLER COLLECTIVE USES USER-GENERATED CONTENT TO GROW THEIR ECOMMERCE BUSINESS
on OCT 24 2019, 10:00 A.M
  • SUCCESS STORY

    Darryl McIvor is passionate about travel and his mission upon starting Traveller Collective was to create something for people who love to travel and want to do something about the countless inequalities across the globe. 

    What McIvor created was a set of engraved rings for every country in the world. Travellers can collect these rings on a clip or necklace, and every purchase helps to fund a charitable project. 

    Over 10,000 travelers from more than 100 countries have bought rings from the Traveller Collective, and a huge part of this success is down to user-generated content.

    The brand’s hashtag, #ontheroadwithtc, has been used more than 4,500 times on Instagram, and the brand regularly reposts user-generated content on their Instagram profile.

    The Traveller Collective brand is built around sharing a passion for travel and being able to make a positive impact on the world. These two elements combine to create a unique, sharable experience for customers—enabling them to share their travel experiences with the world and also feel good that they’ve given back.

    TAKEAWAY: CREATE A REMARKABLE EXPERIENCE AROUND YOUR PRODUCT

    What Traveller Collective proves is that you don’t need a huge marketing budget to create buzz about your new eCommerce business. Instead, you just need a unique, shareable experience to get people talking about your brand.

    This reminds me of a recent Sumo case study on how Sumo was able to generate more than $100k in a single day by giving website visitors a unique experience using Cart Casino.

    Sumo set Cart Casino to show after one second for 24 hours on Sumo.com to make sure EVERYONE coming to the website would see it.

    Because this wasn’t just another generic popup, it got interest from visitors and generated: 

    • 10x conversion rate compared to a normal popup 
    • 9,055 email leads in 24 hours 
    • Sumo’s biggest sales day EVER

    Create unique, remarkable experiences for your customers on your website using Cart Casino on the eCommerce or Team plan — or find a way to make your product itself unique and shareable like Traveller Collective. 




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