on 31 JULY 201, 10:30AM

It seems like there are more startups than ever before that are selling software or software-as-a-service (SaaS) solutions. One of the challenges of B2B sales, which is especially strong for companies that sell software, is that you need to be careful with the way you approach your prospective customers. Some of the key selling points and sales pitches that you feel are most important to share might not be having the intended effect. In fact, some of your software-marketing messages might be scaring customers away.Here are a few of the most commonly encountered B2B software-marketing messages that tend to scare...

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