Mamatoto Eshop

Project Description

Mamatoto is a place for cool moms and cool kids and features quality baby equipment products from around the world, including games, accessories and pregnancy / breastfeeding items. It represents brands such as Stokke and Bugaboo Beaba, Skip Hop etc. Being parents themselves, the owners have the opportunity to test every product they choose having as a guide the high quality, the ergonomics and good design. In its stores, you can find special items that will give joy and last a lifetime.

Project Details
  • Case Study: Mamatoto Eshop
  • Company: SolidTrust Ltd
  • Used Platforms: CloudCMS, Custom Applications
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Challenge (Problem)
  • Thousands of products
  • Descriptions needed for all products
  • Interactive content (videos, slideshows)
  • Vouchers for the customer to purchase online on behalf of others
  • Create an online store that will be user friendly
  • Create a special products, where each customer could select specific parts and create his own stroller
  • Advanced Filtering
  • Integrate with ERP system
Solution
  • Built a new, modern eshop
  • Integrated eshop with ERP
  • Importing all product catalogue (create categories, add / update products etc)
  • Update all products with latest prices / description
  • Plugin for importing thousands of images with a click of a button
  • Import all the online customers and orders to the stock control
  • Advanced search functionality
  • Mass update functionality in order to be able to update handreds of products with few clicks
  • Intuitive Reporting
  • Export all orders to ERP and synchronize stock
  • Created a new module where customer could create any groupped product they wished. In this new product they can add multiple components (eg stroller parts) and in each component to attach product for the customer to select. In the end, a customer can select the product they wish, but in reality the customer buys several products.
  • Create a new product type called voucher where visitors could by and send to their friends with an email
Results
  • Improved customer experience. All the customers are searching the products, and can find in which store they are located
  • Visitors can build their own products dynamically and as a result they have more options to choose from
  • Differentiated from other online stores due to its unique functionality
  • Improved upselling and crosselling
  • Personnel productivity increased
  • Minimum mistakes since everything has been automated
  • Creation of quotations by the personnel, since now they can create a stroller on behalf of the customer and convert it as a quotation

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